Animated brand guidelinesyour clients actually use.

arix turns your brand into a live page you send as a link. Colors copy when you click them, the motion plays right in the page, and Claude or Cursor can build the whole thing with you.

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Building is free, and there's no subscription for you or your client.

1630+ designers signed up

A runner in a white vest mid-stride through a shaft of light in a dark hall

Perform in
the quiet.

Founded
2021, Zurich
Category
Performance sportswear
Athletes
40 across 9 disciplines
Made in
Portugal and Italy
VANTA

Primary wordmark. Keep the height of one V clear on every side.

Ink#0B0B0C
Bone#E8E3D9
Signal#1F2DE6
Ash#55565C
Aa

Switzer

  • Display64 / 60
  • Heading32 / 34
  • Body16 / 24
  • Caption11 / 14

Glide · cubic-bezier(0.22, 1, 0.36, 1) · 640ms

Quiet. Fast. Unseen.
VANTA0417
VANTAMade in Portugal
VANTAPerform in the quiet.
WordmarkSVG, PNG
Color tokensCSS, JSON
TypographySwitzer, 4 weights
Photography24 images
Motion curvesCSS, Figma

You spend six weeks on a brand and then you flatten the whole thing into a PDF, and everyone on the call says it looks great and nobody opens it again.

The motion part is worse. A file can't hold it, so it comes down to a written description and the developer builds something else.

So the brand shows up at the client already worse than it was, and six months later the site doesn't match the deck and everyone quietly agrees not to mention it.

That was the only way to hand one over. It isn't anymore.

The AI writes your first draft.

Give it your website, or a few sentences about the brand. It fills every section with your real colors, type, logo and motion, then hands you a full guideline to shape.

Point it at a URL.

It reads your live site for the real colors, the fonts and your logo, and drafts a brief from the page in your own words. A few sentences about the brand work just as well.

Everything lives on one link.

Your AI builds it with you

arix speaks MCP. Connect once, point your AI at your brand folder, and it fills the sections, uploads the assets and publishes. You keep the taste calls.

Works with Claude, ChatGPT, Codex, Cursor, Gemini or any other MCP client.

Motion your developer can actually ship

Every ease and duration sits on the page as a value, so the move your guideline shows is the move that ends up in the build.

Edit once, every link updates

There's no v5 to re-send. You change the page and the link your client already has changes with it.

Every value is one click away

Nobody eyedrops a screenshot again. On the live page a click puts the hex on your clipboard.

Not every guideline should be public

Plenty of brands keep their rules off the open web for good, not just until launch. Add a password and the page asks for it before it shows anything, and search engines are told to stay out.

Watch one get built, start to published

Julian presenting the Motion section of the VANTA guideline next to the arix wordmark and the line: The brand guideline people actually open.

Your brand doesn't stay inside the company. Agencies, partners, the developer who joined this week. Everyone works with it, and almost nobody has the file.

The world's leading companies put their brand guidelines on the web. It's time you do too.

Cash App design system sitedesign.cash.app Dropbox brand guidelines sitebrand.dropbox.com

You pay once per brand and nothing ever renews.

Build the whole guideline free and pay when you publish it. The link stays live after that, with no seats to add and no subscription for your client to take over.

Own brand

€19.50was €39

once, per brand, VAT included

For your own company or studio.

  • Included: The whole editor before you pay a cent
  • Included: Live at arix.design/brand/your-brand
  • Included: Stays editable after you publish
  • Limit: One brand. The next one is its own €19.50.

Client brand

€74.50

once, per brand, + VAT, for businesses

For a brand you're delivering to a client, bought as a business.

  • Included: Everything in Own brand
  • Included: Nothing of arix's on the page, only your studio's credit if you add it
  • Included: Your requests answered first

Done for you

€590

once, per brand, + VAT, for businesses

For a finished brand book you don't have time to rebuild.

  • Included: Everything in Client brand
  • Included: Your PDF and files built into all nine sections
  • Included: One round of changes
  • Included: Live 5 working days after we have everything
  • Limit: 3 builds a month. When they’re taken, the next opens on the 1st.
Book a build

It keeps getting better after you pay. See every change since launch.

Pricing for your region: 50% off, applied automatically at checkout.

Not for you? Email within 14 days of paying and it's refunded in full, published or not.

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The weekly arix email from Julian. New features, brands people made with it and how-tos.

Everything you'd ask before paying.

  • No. The layout is already done and you fill in fields, so there's no spread to build and nothing to export at the end. You write the rules down and the page is there.

  • The full guideline for one brand: all nine sections, the live link at arix.design/brand/your-brand, and edits for as long as the page exists. You only pay when you publish.

  • Yes. Done for you takes your PDF and files and builds them into every section, with one round of changes. There are three builds a month.

  • A brand guideline doesn't need a seat count. You pay once per brand, the link stays live, and nobody has to take over a subscription when the project ends.

  • Every page lives at arix.design/brand/your-brand. Write to me if you need it on your own domain and we will look at it together.

  • Upload the font files you are licensed to use on the web and the page renders in them, including the type specimens.

  • Motion plays in the page as real values, AI can draft and edit the whole guideline with you, and there is no subscription to keep it online.

  • They copy it. Every ease and duration sits on the page as a value, so what the guideline shows is what ends up in the build.

  • Yes. arix speaks MCP, so Claude, Cursor, ChatGPT or any MCP client can fill sections, upload assets and publish for you.

Hand over a link this time.

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